The other main source of baby data is supplied by Emmas Diary for which Barrett and Coe have the exclusive contract. The difference between Bounty and Emmas Diary is quite considerable.
Firstly the data is collected through a booklet given out by GP doctors and produced on behalf of The Royal College of General Practitioners to which 80% of GP doctors belong. Mums fill out a form requesting offers, or fill in a form on the web site, rather than being approached in the hospital just after the baby has been born.
Secondly, the data is only available to one photographer not four!
Thirdly, each photographer may decide their own offer to Mum and in many cases a telephone number is supplied. Contact maybe made over a year as against once in a single month.
Sales last week by Barrett and Coe ex students are flying. 100% up on last year! The average per sitting increased by 28%. With ten more studios just about to open 2012 looks like being a bumper year.
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